About
Responsible Use of Digital Intelligence — helping people move from familiarity to fluency in AI.
Philosophy
It means recognizing that intelligence—human or artificial—is not neutral. Every digital tool we create carries our values, our assumptions, and our patterns of behavior. Responsible use begins by examining that relationship: how we learn, how we decide, and how we let technology amplify or diminish our agency.
In 2017, a breakthrough paper titled "Attention Is All You Need" introduced a new model of computation—the transformer—that allowed machines to understand and generate language with unprecedented fluency.
For the first time in history, computers could communicate in ways that feel human. This wasn't just a technical leap; it was a cultural one. It changed the rules of engagement for language itself—the foundation of human cognition, learning, and collaboration.
We've learned that one of the biggest barriers to technological accessibility isn't hardware, bandwidth, or even training—it's relationship. The way people relate to digital intelligence—through fear, fascination, dependency, or avoidance—shapes their ability to participate in the next era of learning and work.
So, RUDI was founded as a public education initiative to bridge that gap—to help people move from familiarity to fluency in their use of AI.
Responsible use is not abstinence or blind adoption. It's discernment.
RUDI helps organizations, educators, and communities build the skills, ethics, and governance structures needed to navigate this transformation responsibly. Through training, advisory, and public learning programs, we cultivate a new kind of literacy—one that understands both the power and the limits of generative intelligence.
Founder
Founder & Chief AI Officer
Brandon Z. Hoff is the founder of RUDI – Responsible Use of Digital Intelligence, a generative AI researcher and educator whose work bridges technology, literacy, and social design.
He began RUDI as a public education initiative to help organizations and communities move from familiarity to fluency in their use of AI—aligning ethics, systems thinking, and human development.
Trained in finance and social entrepreneurship, Hoff's career spans predictive analytics, cooperative economics, and AI-driven product design. His work has been featured by NPR, GQ, and MSNBC, and his frameworks for responsible AI adoption are now used by educational service centers, public institutions, and private firms nationwide.
"Digital intelligence should expand human capacity, not replace it."
Values
We're evidence-based and values-informed. Our approach is contextualized to your specific needs, with deep understanding of your culture, team dynamics, and leadership styles.
No beating around the bush. We tell you what you need to hear, not what you want to hear, because that's how real change happens.
We think about the most efficient way to do things, freeing up time for complex issues that need slower pace and deeper attention.
Most AI consultants sell you technology. We build your organization's capability to use AI wisely across any tool or platform.
We believe governance is the key to sustainable innovation. Without clear policies and ethical frameworks, AI adoption becomes a liability.
Our RUDI Readiness Pyramid recognizes that psychological comfort precedes technical competency. We reduce anxiety before building skills.
Partnerships
We work with forward-thinking organizations committed to responsible AI adoption and organizational capability building.
10-month professional development program for K-12 educators. Achieved 95% comfort and 60% literacy in 8 weeks with documented 524% ROI.
Human-centered AI workshops for professional services teams. Focus on practical integration and ethical AI use in client-facing work.
Executive AI Bootcamp instructor for B2B and consumer tech leaders. Strategic overview of AI platforms, governance, and leadership considerations.
Cultural competency and 21st century thinking training organization. Partnership to deliver customized AI literacy training across educational and corporate environments.
AI readiness assessment and training for early childhood educators.
Graduate-level instruction on AI's impact on education, politics, and policy.
Public education series on AI ethics, content recognition, and economic impact.
AI literacy curriculum and training modules for faculty development.
Recognition
Featured by NPR, GQ, and MSNBC for equity-centered technology adoption and responsible AI education.
National Media RecognitionStart by understanding where you are. Our AI Readiness Assessment helps you identify strengths, gaps, and opportunities for responsible AI adoption.