About RUDI

Responsible Use of Digital Intelligence — helping people move from familiarity to fluency in AI.

What does "Responsible Use of Digital Intelligence" mean?

It means recognizing that intelligence—human or artificial—is not neutral. Every digital tool we create carries our values, our assumptions, and our patterns of behavior. Responsible use begins by examining that relationship: how we learn, how we decide, and how we let technology amplify or diminish our agency.

Why this matters now.

In 2017, a breakthrough paper titled "Attention Is All You Need" introduced a new model of computation—the transformer—that allowed machines to understand and generate language with unprecedented fluency.

For the first time in history, computers could communicate in ways that feel human. This wasn't just a technical leap; it was a cultural one. It changed the rules of engagement for language itself—the foundation of human cognition, learning, and collaboration.

Our Insight.

We've learned that one of the biggest barriers to technological accessibility isn't hardware, bandwidth, or even training—it's relationship. The way people relate to digital intelligence—through fear, fascination, dependency, or avoidance—shapes their ability to participate in the next era of learning and work.

So, RUDI was founded as a public education initiative to bridge that gap—to help people move from familiarity to fluency in their use of AI.

What Responsible Use Looks Like.

Responsible use is not abstinence or blind adoption. It's discernment.

  • It's knowing when to automate and when to attend.
  • It's designing systems that serve people, not the other way around.
  • It's building literacy, not dependency.
  • And most of all, it's ensuring that the future of digital intelligence remains human-centered, equitable, and wise.

Our Work.

RUDI helps organizations, educators, and communities build the skills, ethics, and governance structures needed to navigate this transformation responsibly. Through training, advisory, and public learning programs, we cultivate a new kind of literacy—one that understands both the power and the limits of generative intelligence.

Our guiding principles are our north star.

Data-Driven & Deeply Human

We're evidence-based and values-informed. Our approach is contextualized to your specific needs, with deep understanding of your culture, team dynamics, and leadership styles.

Direct & Transparent

No beating around the bush. We tell you what you need to hear, not what you want to hear, because that's how real change happens.

Systems-Minded

We think about the most efficient way to do things, freeing up time for complex issues that need slower pace and deeper attention.

Literacy Over Tools

Most AI consultants sell you technology. We build your organization's capability to use AI wisely across any tool or platform.

Governance as Foundation

We believe governance is the key to sustainable innovation. Without clear policies and ethical frameworks, AI adoption becomes a liability.

Readiness Before Training

Our RUDI Readiness Pyramid recognizes that psychological comfort precedes technical competency. We reduce anxiety before building skills.

How We Work

We don't sell tools. We build capacity.

Our approach begins with understanding your organization's relationship to technology—where fear, fascination, or avoidance might be limiting adoption. From there, we design learning experiences that meet people where they are, building fluency through systematic training, ethical frameworks, and governance structures that scale.

The result isn't just higher adoption rates. It's lasting organizational capability—the ability to integrate new AI systems wisely, ethically, and effectively as they emerge.

Who we partner with

We work with forward-thinking organizations committed to responsible AI adoption and organizational capability building.

Featured Partnerships

Warren County ESC

Education | Ohio

10-month professional development program for K-12 educators. Achieved 95% comfort and 60% literacy in 8 weeks with documented 524% ROI.

Crowe LLP

Enterprise | National

Human-centered AI workshops for professional services teams. Focus on practical integration and ethical AI use in client-facing work.

AfroTech Conference

Tech Conference | National

Executive AI Bootcamp instructor for B2B and consumer tech leaders. Strategic overview of AI platforms, governance, and leadership considerations for tech executives.

Did You Know Publishing

Training Partner | National

Cultural competency and 21st century thinking training organization. Partnership to deliver customized AI literacy training across educational and corporate environments.

Additional Partners & Collaborations

Ohio Head Start

Early Childhood Education | Ohio

AI readiness assessment and training for early childhood educators.

University of Illinois–Springfield

Higher Education | Illinois

Graduate-level instruction on AI's impact on education, politics, and policy.

Mercantile Library

Community Education | Ohio

Public education series on AI ethics, content recognition, and economic impact.

Propel Education

HBCU Partnerships | National

AI literacy curriculum and training modules for faculty development.

About the founder

Brandon Z. Hoff - Founder & Chief AI Officer, RUDI

Brandon Z. Hoff

Founder & Chief AI Officer, RUDI

Brandon Z. Hoff is the founder of RUDI – Responsible Use of Digital Intelligence, a generative AI researcher and educator whose work bridges technology, literacy, and social design.

He began RUDI as a public education initiative to help organizations and communities move from familiarity to fluency in their use of AI—aligning ethics, systems thinking, and human development.

Trained in finance and social entrepreneurship, Hoff's career spans predictive analytics, cooperative economics, and AI-driven product design. His work has been featured by NPR, GQ, and MSNBC, and his frameworks for responsible AI adoption are now used by educational service centers, public institutions, and private firms nationwide.

At the center of his philosophy is a simple conviction: Digital intelligence should expand human capacity, not replace it.

Education & Credentials

  • MBA (Finance & Social Entrepreneurship) - EDHEC University, France
  • IBM AI Developer Certificate
  • DeepLearning.AI Certification
  • MIT xPRO

Recognition & Impact

Featured by NPR, GQ, and MSNBC for equity-centered technology adoption and responsible AI education.

National Media Recognition

Soapbox Cincinnati

"The AI Sherpa Will See You Now"

May 27, 2025

Read Article

Stacker / Creatie.ai

"AI was everywhere in 2024"

December 12, 2024

Read Article

Ready to assess your organization's AI readiness?

Start by understanding where you are. Our AI Readiness Assessment helps you identify strengths, gaps, and opportunities for responsible AI adoption.